Encoding presets for different video formats.

Adobe Media Encoder includes encoding presets appropriate for the different video formats that it can export. Each
encoding preset is designed for particular delivery scenarios and applications. Selecting a preset activates the
appropriate video and audio encoding options (for example, bit rate, frame rate, and aspect ratio). In most cases, one
of the provided presets matches your output goals. However, you can also adjust the parameters of an existing preset
and save it as a custom preset. You can share customized presets with others and reload them when needed.