here's a bit more...
Blurb makes it easy to create bookstore-quality books using BookSmart, our free bookmaking software for Mac and PC. Simply download BookSmart to get started. You can drag and drop your images or autoflow them into hundreds of professionally designed book templates, and BookSmart’s friendly interface lets you edit text as you go. When ready, just upload your book and recieve your bookstore quality book on your door in 5-10 days. Prices start at $12.95.

Woah, I have to agree with you there. And what's with the version number (1.7.7.15543)? Did they just randomly pull it out of the air?

Wow, that is the most meaningless description I've ever seen on I Use This...