Comment on Budgets Get Real

It's true, the site doesn't look like the kind of site that a reputable and experienced software developer would establish.

And since you ask for feedback, here are some specifics...

First, it's very poorly designed – one long page to scroll through with too many variations to font and font-size, random use of colours and underlining, basically breaking all the rules of good graphic design and website presentation (looks like an amateur website from the earliest days of websites). Second, and this is related to the poor design, the information is badly organised, excessive in quantity, and it never seems to get to the point. Third, the language has a "they're trying too hard" impact on the reader.

I wouldn't necessarily assume it was a scam (many scams look very very professional) but it sure does look unprofessional, which makes me assume that the people behind the software aren't professional. I also don't expect the software interface to be well designed when the website is so poorly designed.

If you want your visitors to have confidence in your software offering, then the site has to look like a software site, not a hard-sell, excessively wordy, trying-too-hard amateur outfit that happens to have software that you can download somewhere on it.

Here's an example of something better - which I chose completely at random from a google search for mac finance software - not necessarily the best example, but at least it does look like it belongs in the world of mac software providers. Take a look:
http://www.fadingred.org/cashbox/

Notice the key elements:
Clean design that fits the screen; very few words, it says in a sentence what it does; a few screenshot thumbnails right there to look at; a clear download link; a clearly visible support area - and this is where you can list your FAQs and provide more detailed information about how it works and what the benefits are; good use of clickable links. I'd consider trying that software; I wouldn't try yours.

And remember, don't push all those "benefits" so hard. The truth is, most of your visitors will already be well convinced of the benefits of managing their finances and of using finance software - that's why they're looking around at the options, including yours! What they want to know from you is not the list of benefits, but what your software does - i.e. what are its functional specifications - expressed in a clear, succinct way. If the software does what I'm looking for I'll try it out. But I don't want to read through screeds of "let me introduce myself" stuff on an ugly website to work that out.

PS. If you're following advice on how to present your product, it's pretty bad advice that doesn't work in the 21st century (if indeed it ever did). Did you ever hear of the saying, "show don't tell" - instead of trying to tell us how great you are by using a great many words, present the site in a way that shows or reveals how great you are.