I really like Bento for use in my small business and because of it's flexibility I've been able to put it to good use across many facets of what I do including web design and maintenance, website hosting, domain registrations and band management, gigs and events, inventory, etc. Prior to Bento I was re-inventing all the systems I needed from scratch (mysql + php) because Filemaker and MS Access always put me off.
Anyway, I've been a registered user since version 1 and have paid for upgrades to version 2 and 3. It's still worth every cent, but I don't feel like I am getting any kind of special treatment for being an early adopter.
People like to be rewarded for their loyalty and commitment!
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